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    Russell Still

    Well said, Max. Aviation in general and flight instruction in particular are businesses. As David Meerman Scott describes in his book, "The New Rules of Marketing and PR", information exchange has turned the corner - the old ways of getting a message in front of the public no longer provide adequate efficacy. Flight instructors need to learn about and embrace new media techniques if they wish to thrive in today's economy. Good Flying! - Russ

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